Sunday, July 1, 2012

Why Menswear is hell-bent on making a fashion statement? + Trends to look out for!

London, Milan and now Paris are gripped in menswear fever and the we have seen the best coming so far from the RTW Spring 2013 Men's Week!

This year has been about making a fashion statement of sorts. A very modernist take on classic; audaciously androgynous and plentiful gleeful(or gayful) representation of colors and silhouettes showing a multifaceted dynamism in the fashion world - I know for sure that irrespective of what the economic outlook appears to be - for the designers and fashion brands, this year and the year to come are the years reckoning with flamboyance and cheer- the agents of change and hope!

This brings me to my post. Why Menswear is hell-bent on making a fashion statement?

What?

We hear the term "statement" a lot in fashion. Don't confuse "statement" with it's dictionary equivalent.

Statement in fashion often refers to the fol.things but obviously not limited to :) because this word is used to by fashion gurus around the world to fill a gap of convenience -

"Statement" may refer to symbol of wealth - an Investment in fashion - haute couture, luxury, something expensive (like the statement watches/ eyewear etc.)

"Statement" may also mean exclusivity - something that's not worn on daily basis. It's not mass produced and only few people "own" it.

"Statement" could mean "heritage" - like a family heirloom that royals pass on to their descendants - Can be a vintage piece of clothing or even jewellery etc.
 
"Statement" may refer to being "unique" - something that has an appeal that lasts decades- is timeless!

"Statement" is also an expression in fashion and style that accentuate and enhances the appeal  either being extraordinarily dissimilar, different Or, distinctive and even abnormally divine.

"Statement" may also refer to a memorable piece that  has a special connection with you - a gift from loved one, invaluable becasue of it's Emotional value.

Why? 

Menswear boundaries are constantly being challenged and channeled into a belief - that looking good, having a strong interest in shopping, fashion and style and knowing the art of dressing up - is no longer a woman's prerogative and dominion

The future of men and menswear is poised to take an exciting turn and will take great giant strides in the coming times - and that turning point is already in existence and full force now!


When?

For men the timing is just right to go on pushing their style acumen - fashion boundaries to the veritable extremes of getting noticed and how!... And in the process creating a whole new species of brand identity!
 

The mantra for making a fashion statement in the year of apocalypse and beyond is to invest in lots of frivolity and eye popping color from the hat to the shoes. 

Go big on sexy shorts, florals, stripes, bold prints and experiment with neon accessories from head to toe! Yes, till the Olympics last, sportswear is also a style statement!

The idea is to be different, not boring and drab.

Updated on 7th July 2012 ->

New peacocks are streets ahead on menswear

Updated on 10th July 2012 -> 

The evolution of man

 

My picks on the best that RTW Spring 2013 has to offer. Click on the links to view the Trends to look out for!


One-Ensemble, Monotones  with a touch of Dual Tone Or, Colors of same family -

Flower Power -



Of Stripes and Wonders -



Would love wearing this Single-breasted suit jacket -> Awesomeness = Hardy Amies Men's RTW Spring 2013



Bold Patterns -



Military-Inspired yet Chic -



Sex and the Shorts -



Neons -

Neon-ness @Louis Vuitton Men’s Spring/Summer 2013 Bag Collection


RTW Spring 2013 also so the quintessential style basics in new form and treatment -

Black is Back -

Black is back @Lanvin Men's S/S '13 


Some additional stuff to grab eyeballs (not part of the RTW league) -



Happy July!
-Amit Anand

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