Scripting the next
phase of Indian eCommerce; Premium Online Home Store RoomStory.com launches
- Redefining customer experience in Indian home retail through wide selection, high quality, and attractive prices.
- Aims to gain a strong market footprint of the online retail segment by2015. Online retail market estimated at Rs.3,50,000 cr by 2020 as per Technopak
New Delhi, June 6, 2012: In recognition of the growing prowess of India’s online retailing potential, RoomStory.com launches an online home store. The premium portal has been launched with an aim to redefine user experience in the unorganized home décor space. With this launch, a wide selection of quality products from leading brands has been made available for Indian consumers at competitive prices.
The
combination of two fast-growing segments, online retail and home décor,
highlights the great potential for RoomStory.com. Industry estimates suggest the
online retail market is expected to grow at a 70% CAGR and hit Rs. 3,50,000 CR
by 2020. A lot of this growth can be attributed to the expected 5 fold increase
in India’s Internet users from 2011 to 2015. At the
same time India’s overall home furnishings,
furniture, and houseware market is growing at ~11% PA and is expected to hit
~Rs. 130,000 CR by 2015 (Euromonitor, Ernst &
Young).
RoomStory.com provides easy online
solutions for Home Décor as per the zest & flavors of the modern Indian home
with an inspiring range of products across broad categories of Bed & Bath,
Décor & Furnishings and Kitchen & Dining. The website is a one-stop-shop
offering end-to-end solutions from décor to lamps, bed linen to crockery,
kitchenware to wine accessories.
The
company is bringing online a platform for brands, both aspiring and established,
to showcase their styles to the Indian consumer. RoomStory.com will curate these
products to help customers build their own unique stories that define their homes. Customers
in Tier 2 and Tier 3 cities will also gain access to brands that were previously
unavailable to them. Artt’dinox, Philips, Maspar, and FCML are a few of those
brands which have already joined hands with RoomStory.com to channel their
products to customers online.
As
per Nipun Virmani, COO & Co-founder, RoomStory.com” In
general in spite of the recent pessimism surrounding the Indian economy, the
longer term prospects of e-commerce in India remain
strong especially given the growth in the internet penetration and mobile
internet devices. To add to that there are plenty of opportunities to disrupt
the home décor industry in India, making
RoomStory.com a particularly exciting prospect.”
As
per Prerak Sethi, CEO & Co-founder, Roomstory.com,
“India is a young country with
60% of its population between 18-35. Home décor is seeing a boom owing to
multiple factors. Apart from just the growing internet base of the country, the
concept of a better lifestyle with more and more disposable income is giving
impetus to this segment. With a vast product selection thorough our website, we
don’t only enable customers with choice, but a lifestyle on a
whole.”
About
RoomStory.com:
RoomStory.com
aims to revolutionize the way Indian consumers decorate their homes. Instead of
roaming the markets looking for that perfect home accessory, people can now buy
different brands from the comfort of their homes. Everything for the home, from
Kitchenware to Bathware, Décor to Furnishing, is available at RoomStory.com.
RoomStory.com also brings its customers a range of curated gift ideas for
different occasions to try making their selection process a little easier.
RoomStory.com
is an Azure Online Ventures Pvt. Ltd. offering that was started in November
2011. Since its inception RoomStory has been focused on building the
infrastructure needed to support its business needs. It has partnered with
brands such as Philips, Arttdinox, Maspar, and FCML and is growing its product
portfolio every week. RoomStory’s operations are presently based in New
Delhi but it serves customers all over India
offering a variety of payment methods from credit and debit cards, to net
banking, and cash on delivery.
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