New Delhi, May 24, 2012: Oakley Eyewear launched the Oakley Radarlock sunglass in the presence of international cricket star and Oakley’s Indian brand ambassador Yuvraj Singh.The new Radarlock Sunglass is equipped with switchlock technology which gives flexibility to the athlete to change the lens in seconds and match the vision to light conditions for optimal performance. Available in multiple colors, in both polar and non polar lens options. Engineered to serve the demands of world-class athletes the Oakley radar repels water, skin oils and debris, keeping the optics crystal clear. The frame creates a cooling flow of air, and the interchangeable noise piece for a custom fit resulting in a new milestone in performance technology and is priced at Rs. 11,490/
Speaking at the launch Mr. Amitabh Sehdev, National Business Head, Oakley India, said “We are extremely excited to launch the Oakley Radarlock sunglasses. Oakley is an iconic and inimitable brand with world class innovation, designed for unmatched comfort. Oakley Radarlock is the only sunglass with interchangeable lenses which gives the best performance to athletes possible in any sport environment. It gives the flexibility to the athlete for fast and hassle free change of lens with new Oakley switchlock technology:”
“I have always been a fan of Oakley and I am truly thrilled to be present here for the launch of the Oakley Radarlock range. The brand stands for high standards in eyewear technology. I have utilized Oakley’s sport performance eyewear for years. This new Radarlock will be of immense help to the athletes as it is a single-lens sport design that facilitate changing the lens in seconds and match the vision to light conditions for optimal performance” said Yuvraj Singh, the brand ambassador of Oakley in India who is also a great admirer of the company’s unrivaled innovation.
About Oakley Inc.
Established in 1975 and headquartered in Southern California, Oakley is one of the leading sports brands in the world. The holder of more than 600 patents, Oakley is continually seeking problems, solving them with inventions and wrapping those inventions in art. This philosophy has made Oakley one of the most iconic and inimitable brands on the market, with innovations that world-class athletes around the globe depend on to compete at the highest level possible. Oakley is famed for its insuperable lens technologies such as High Definition Optics® (HDO®) which is incorporated into all Oakley sun and prescription eyewear, and goggles. Oakley has extended its leadership position as the world’s leading sports eyewear brand into apparel, footwear and accessories collections. Laser focused on the consumer, Oakley has both men’s and women’s product lines that target Sports Performance, Active and Lifestyle consumers.
Oakley is a subsidiary of Luxottica Group. Additional information is available at www.oakley.com
* Information courtesy of Oakley Inc., Corporate Voice I Weber Shandwick